Automotive · BMW Motorrad

BMW Motorrad VR Ride

A VR ride experience for BMW Motorrad's rally across India — putting riders and enthusiasts on the bike.

ClientBMW Motorrad
SectorAutomotive
FormatVR ride experience
AI
Culenz built a VR ride experience for BMW Motorrad, created around the brand's motorcycle rally across India, letting riders, owners and enthusiasts feel what it is like to ride.

The challenge

BMW Motorrad wanted to let far more people feel the thrill of its motorcycles than could ever ride one at a rally.

What we did

  • Built an immersive VR ride experience around the India rally
  • Let riders, owners and enthusiasts feel like they were on the bike
  • Deployed it as a branded activation for audiences

The outcome

A branded VR ride that extended the rally experience to anyone who stepped in.

Frequently asked questions

What was the BMW VR experience?
A VR ride experience built around BMW Motorrad's India rally, letting people feel like they were riding its motorcycles.

Related

VR Experience Zones
Service
Automobile & Adventure
Case study
VR for Manufacturing
Category

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