Cultural festival · Jashn-e-Rekhta

Jashn-e-Rekhta 360° Live

Worldwide-exclusive 360° broadcaster of the 2019 edition — a global front-row seat that was hard to pirate.

ClientJashn-e-Rekhta
SectorCultural festival
FormatVR 360° live
Year2019
AI
Culenz was the worldwide-exclusive 360° broadcaster of Jashn-e-Rekhta 2019. Immersive 360° streams gave a global audience a front-row view and were far harder to record or redistribute than flat video.

The challenge

The organisers wanted to reach a worldwide audience while protecting the event from piracy that plagues recordable live streams.

What we did

  • Delivered worldwide-exclusive 360° VR live streaming of the festival
  • Gave remote viewers a front-row, look-anywhere perspective
  • Used the piracy-resistant nature of 360° streams to protect the broadcast
  • Partnered with Airtel as internet partner

The outcome

A global audience experienced the 2019 festival in immersive 360°, with Culenz as the exclusive broadcaster.

Frequently asked questions

Why use 360° streaming for a festival?
It gives remote audiences an immersive front-row experience and is much harder to record or pirate than standard flat video.

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