IT Day 2023 XR Zone

The challenge

The flagship government event needed a headline attraction that would draw and engage a mass public audience.

What we did

• Designed and ran an XR Zone — a dome of 22 immersive experiences
• Introduced two experiential products to India for the first time
• Managed hardware, operators and visitor flow at scale

The outcome

The zone drew around one lakh visitors — the second most crowded area at the event after the Job Fair.