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Culenz

Culenz at a glance

About Culenz: immersive reality studio

Culenz is an AR, VR and mixed reality experience company serving enterprises across India and Dubai.

Since 2019 we have built immersive experiences with the Government of India and brands such as BMW Motorrad.

Founded in India
2019
Hours of 360° VR streamed live
100+
Visitors at the IT Day XR Dome
1,00,000+
Offices across India and Dubai
3

01 — Purpose

Mission, vision and values

Mission

Lead India's immersive technology revolution by making AR, VR and MR accessible across industries, communities and government institutions.

Vision

A world where the boundary between imagination and reality no longer exists. Every organisation can step inside its own story.

Values

Innovation for all. Pride in Indian excellence. End-to-end ownership, from first demo to final delivery.

02 — Leadership

The people behind Culenz

Rajat Jain, Founder and CEO of Culenz, in a dark navy suit with his arms crossed

Rajat Jain

Founder & CEO, Culenz

India & Dubai

We founded Culenz with one clear mission. We wanted every organisation across India and Dubai to step inside its own story.

Flat screens always keep your audience at a distance. Immersive technology puts them right inside the moment.

Connect with Rajat Jain on LinkedIn ↗

04 — Expertise

Our engineering standards

These standards apply to every project, from a single hologram to a national broadcast.

One team, end to end

The same Culenz team scopes, builds, installs and runs each project. Nothing is handed to a subcontractor on show day.

Tested on the real device

Every build is profiled on the headset or hologram box it will run on. We cut detail until it holds the device's refresh rate.

Reviewed in the headset

You approve scale, layout and flow in VR before detailed work begins. This catches costly changes early.

Rehearsed before go-live

Live broadcasts and events get a full run-through first. We test camera positions, playback and the venue network.

Comfort by design

We never move the camera without the user's input. First-time users test every build before handover.

05 — Honest fit

Projects outside our focus

  • You need a single consumer headset. Buy it directly from the manufacturer or a retailer.

  • An off-the-shelf app already does what you need. Use it, and call us when you need your own content.

06 — Clients

Clients and government partners

  • Government of India
  • State government partner
  • State government client
  • Doordarshan
  • BMW Motorrad
  • Audi
  • International literature festival
  • Jashn-e-Rekhta
  • State IT department
  • State IT services agency
  • Galaxy Enclave, The Urban Village
  • Super Bond
  • Seva Sanskar Sangathan
  • JC Antiques
  • Bardiya Group

07 — Trust

Offices and contact

08 — Our story

Culenz in depth

  1. 01

    A virtual reality company since 2019

    Culenz began in 2019 as a small AR, VR and mixed reality studio in India.

    We have since opened an office in Dubai. Together our teams serve enterprises across India and Dubai.

    Our tagline, Dream with your eyes open, describes our work: experiences that feel real while people stay aware.

  2. 02

    What we build

    Our work falls into four groups: XR apps, holograms and live experiences, AI digital twins, and museums and theatres.

    That covers VR and AR development, 98-inch life-size holograms and 360° live broadcasts. It also includes VR training simulators, digital twins and turnkey digital museums.

    We also run four platforms: HoloStage 98, PropVista XR, SafeSim Uno and LiveCast 360.

  3. 03

    Who we work with

    Our clients include the Government of India, state governments, BMW Motorrad and Audi India. Festivals include a leading international literature festival.

    We also work with real estate developers, manufacturers, energy companies, educators and healthcare providers.

    Each sector brings its own rules, so every project starts from the client's own requirements.

  4. 04

    Why live events shaped us

    Much of our early work was live: national broadcasts, festivals and public XR experiences. Live work has no second attempt.

    That taught us to plan carefully, rehearse fully and keep spare equipment on hand. The same habits now guide every project, live or not.

  5. 05

    How we deliver

    Every project follows five stages: scope, capture and storyboard, real-time build, integration and rehearsal, then run and support. Each stage ends with the client's sign-off.

    Clients review the work in the headset or on site at every stage. That catches costly changes early.

    After launch, an annual maintenance contract can keep installations running for years.

  6. 06

    Comfort and accessibility

    Many people who use our work have never worn a headset before. We design for them first, with simple controls and no forced camera movement.

    Holograms, domes and projection reach people who can't or prefer not to wear a headset.

    Every build is tested with first-time users before it goes live.

  7. 07

    Our team

    The Culenz team includes Unity, Unreal Engine, WebXR and AI developers, 3D artists, producers and on-site crew. Our teams work across India and Dubai.

    The same people who scope a project also build, install and run it. Nothing is handed to a subcontractor on show day.

  8. 08

    Pride in Indian talent

    Culenz was built in India, by Indian developers, artists and crew. We take pride in work that stands alongside studios anywhere.

    Our mission is to make immersive technology accessible across Indian industries, communities and government institutions.

  9. 09

    Quality we hold ourselves to

    Every build is profiled on the device it will run on, and every live event is rehearsed. We cut detail until an experience runs smoothly.

    Numbers on this site come from our own projects, and outside research is named with its source. We would rather publish less than publish something we can't stand behind.

  10. 10

    Where we are heading

    More organisations now use immersive technology for training, sales and public services, not only for events. We are growing our platforms and training range to meet that demand.

    Our goal stays the same: experiences that serve a clear purpose and work reliably every day.

  11. 11

    Recognised work

    Our projects include national broadcasts in 360° and a public XR dome with more than 1,00,000 visitors. Brand work includes BMW Motorrad and Audi India.

    Each project page on this site describes what we built and, where approved, the results.

  12. 12

    Working with Culenz

    Book a free demo at our studio or a scoping call with a producer. Tell us your goal, audience and date.

    You will receive one recommended format, a dated schedule and an itemised quote. If a simpler option fits better, we will say so.

09 — Editorial standards

Our editorial standards

Every page on culenz.com describes work Culenz has delivered or services it offers today. Numbers come from our own projects, and third-party research is named with its source.

Start your journey

Ready to enter the experience?

Book a free demo today and see what Culenz can build for your enterprise in India or Dubai.