Extended Reality (XR)
Holograms & Experiential
Digital Twins, BIM & AI
Industrial & Vocational Simulators
EHS Safety VR Modules
Defense, Medical & EdTech Labs
Case studies
Solutions
Culenz builds holographic scale models for real estate sales galleries and expos. The master plan comes alive with light, so buyers tap a tower, see free units and view each amenity.
01 — Overview
A holographic scale model combines a physical or digital model of a project with light, animation and interaction. The master plan comes alive in front of buyers.
Buyers tap a tower or floor and see availability, amenities and views. The model becomes a sales tool, not just a display.
Culenz builds these models for real estate developers in India and Dubai. They suit sales galleries, expos and roadshows.
02 — What's included
Tap a tower or floor to light up available, booked and held units, linked to your inventory sheet.
Show the clubhouse, pool and green spaces against the master plan at true relative scale.
Animate sun paths and night lighting, so buyers see light and views at different hours.
We work from your master plan, CAD and 3D models, so every view matches the approved plan.
03 — Key features
Units light up as available, booked or held, linked to your inventory sheet. Sales staff see the current status during every conversation.
Buyers understand quickly which units are left. That helps them decide and gives the sales team a clear next step.
The model shows the clubhouse, pool, green spaces and roads at true relative scale. Buyers see how their unit relates to each amenity.
Surrounding landmarks, schools and transport links can be added. That helps buyers understand the location as well as the project.
Animations show sun paths through the day and lighting at night. Buyers see how much light each tower and unit receives.
Views from different floors can be shown too. That answers common buyer questions before they visit the site.
We build the model from your master plan, CAD and 3D files. Every view matches the approved plan.
When plans change, we update the model from the revised files. The sales tool stays accurate throughout the project.
The scale model helps buyers choose a tower and unit. A virtual walkthrough then lets them step inside the flat.
Most developers use both together. The model gives the big picture, and VR gives the feeling of the home itself.
Digital versions of the model travel easily to expos and NRI roadshows. They run on a large screen or a holographic display.
That lets developers show the whole project wherever buyers are. No physical model needs to be shipped.
Buyers struggle to picture a large project from brochures and site plans. A lit, interactive model shows the whole development at a glance.
Sales teams use it to start every conversation with the big picture. That makes later discussions about towers, floors and prices easier.
A digital model also replaces several physical ones. It can be updated as phases launch, instead of rebuilt.
04 — Our process
Every project starts with a free scoping call to agree goals, audience, venue, devices and dates. You then receive a written scope with dated milestones.
We gather your files, build a first draft and review it with you, in the headset or on site. Final content, testing and installation follow.
After launch, our crew runs the experience or hands it over with training. An annual maintenance contract can cover support, repairs and updates.
We agree goals, audience, venue, devices and dated milestones, and you sign off the scope.
We gather plans, photos or scans and build a draft for you to review in the headset or on screen.
Final models, content and interactions are added and tested on the target device.
Hardware is wired in, and the experience is rehearsed at the venue or a mock-up.
Our crew runs it or hands it over, followed by a review and a maintenance plan.
05 — Planning your project
Pricing
Cost depends mainly on how much content is custom, the hardware involved and how long the experience runs. On-site crew and travel add to event projects.
Reusing your existing CAD, BIM, footage or brand assets lowers cost. Building from photos or 2D drawings takes more modelling time.
We send an itemised quote after the scoping call. Content, hardware, crew and support are listed separately, so you see what each part costs.
Checklist
06 — Why Culenz
Culenz is an AR, VR and mixed reality company with offices across India and Dubai. We deliver projects in both markets.
One accountable team scopes, builds, installs and supports your holographic scale model project. You work with the same producer from the first call to the final handover.
07 — FAQs
A scale model shows the whole project at once, which helps buyers understand location, towers and amenities. A VR walkthrough puts one buyer inside a single flat. Most developers use both: the model to choose a unit, and VR to step inside it.
We can link unit availability to your inventory sheet or CRM, so status updates automatically. The exact connection depends on the system your sales team uses, and we confirm the options during scoping.
The model shows what your approved plan shows, built from your drawings. Your team reviews every view before use. Keep content consistent with your RERA registration and advertising approvals, as with any marketing material.
It depends on the project and the space in your sales gallery. Some models sit on a table, while others fill a large display area. We plan the size and layout during scoping.
You may also need
Start your journey
Book a free demo today and see what Culenz can build for your enterprise in India or Dubai.