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Case studies
Work
Culenz brought a leading international literature festival to remote audiences in 360°. Viewers could sit in on sessions from anywhere. This page explains how talks are captured and watched on phones, browsers and VR headsets.
01 — Overview
This literature festival brings writers and readers together from across India and abroad. Many readers who want to attend can't travel there.
Culenz brought the festival to remote audiences in 360°, so viewers could sit in on sessions from anywhere.
02 — What's included
360° capture of festival sessions for viewing in VR and on phones.
03 — Key features
Viewers could watch sessions in VR or on their phones. They looked at the speakers, then turned to see the audience and the venue.
That sense of place is what makes a literature festival feel different from a video call.
Literature sessions are mostly conversation, so audio quality is critical. Cameras are placed to feel close without distracting speakers.
Each venue at a festival has its own layout, light and crowd, so each needs its own camera plan.
The festival takes place close to where Culenz began. Bringing it to remote audiences was a natural fit.
Local knowledge of venues and logistics helps on any festival.
Recorded sessions can be published after the festival on YouTube 360° or a festival website. They keep reaching readers long after the event.
Short highlights work well on social media to promote the next edition.
The same approach suits conferences, summits and lecture series. Remote attendees get a stronger sense of presence than a standard webcast.
Hybrid events can combine a physical audience with a 360° online audience.
The year, what was captured, live or recorded format and audience numbers will be added once confirmed.
Until then, this page explains the format and how Culenz delivers 360° for festivals.
Readers travel to festivals for the setting, the crowd and the chance encounters, not just the talks. A standard webcast loses all of that.
360° keeps the setting in view, so remote viewers feel part of the festival.
Depending on the format, we can record sessions, viewers, dwell time, leads or training scores. The measures are agreed with the client before launch.
We publish numbers on this site only when the client has approved them and their source is clear.
Where figures are still being confirmed, the case study describes the work without them.
Every experience is designed for first-time users. We avoid camera movement the user didn't cause and keep sessions short at busy events.
Headsets are cleaned between users, and the headset maker's age guidance is followed. Screen, dome and hologram versions serve people who prefer not to wear a headset.
Our crew briefs each visitor and stays close during the session, so everyone feels safe and confident.
Culenz supplies the cameras, headsets, projectors, hologram boxes and computers each project needs. Everything is tested together before it leaves the studio.
A trained crew sets up, runs and packs down the experience. Spare equipment travels with them, so a single fault never stops the show.
Our published work includes the Republic Day Parade and Independence Day live in VR 360°. The IT Day XR Dome welcomed more than 1,00,000 visitors.
It also includes a VR ride for BMW Motorrad and an experience for Audi India. Festivals include a leading literature festival and Jashn-e-Rekhta, alongside a virtual Lotus Temple.
04 — Our process
Every project follows five stages: scope, capture and storyboard, real-time build, integration and rehearsal, then run and support. Each stage ends with the client's sign-off.
The client reviews the work in the headset, on screen or at the venue at every stage. Changes happen early, when they cost the least.
On the day, a Culenz crew runs the experience or the broadcast. Afterwards, the client receives recordings, reports or a handover as agreed.
We agree goals, audience, venue, devices and dated milestones, and you sign off the scope.
We gather plans, photos or scans and build a draft for you to review in the headset or on screen.
Final models, content and interactions are added and tested on the target device.
Hardware is wired in, and the experience is rehearsed at the venue or a mock-up.
Our crew runs it or hands it over, followed by a review and a maintenance plan.
05 — Planning your project
Checklist
Checklist
06 — Why Culenz
Culenz is an AR, VR and mixed reality company with offices across India and Dubai. We deliver projects in both markets.
One accountable team scopes, builds, installs and runs each project, from a single VR station to a national broadcast.
07 — FAQs
Yes, when the venue and audience add to the experience. Viewers feel they are in the room, not watching a webcast. For very small rooms, a standard camera may be enough, and we will say so.
Yes. Phone viewers move their phone or drag the screen to look around, and laptop viewers use a mouse. Headsets give the most immersive view, but they are not required.
It depends on the crew and cameras available and on how many sessions run at once. We plan coverage with the festival team, choosing the venues and sessions that matter most to remote audiences.
Yes. We work on festivals, government events, product launches and exhibitions across India and Dubai, live or recorded. Our crews plan venues, permissions, networks and logistics for large live audiences, from rehearsal to show day.
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