Extended Reality (XR)
Holograms & Experiential
Digital Twins, BIM & AI
Industrial & Vocational Simulators
EHS Safety VR Modules
Defense, Medical & EdTech Labs
Case studies
Solutions
Culenz builds WebXR experiences that open from a link in the browser, with no app store or install. The same build runs in a VR headset, as AR on a phone and as a 3D web page.
01 — Overview
WebXR is a browser standard that lets websites use VR headsets and AR phones directly. Developers build with web 3D libraries such as three.js. Users tap a link and enter the experience in seconds.
WebXR development builds VR, AR and 3D experiences that run in a web browser. Users open a link and enter the experience straight away.
The work combines web development, 3D modelling and performance tuning. Scenes must load fast on phones and run smoothly in headsets.
Culenz builds WebXR with three.js and React Three Fiber. We test every experience on the browsers and devices your audience uses.
02 — What's included
Removes the biggest drop-off point: asking users to download an app first.
The same experience adapts to headsets, phones and desktops.
Changes go live on the next page load, without app-store review.
Embed a 3D showroom or property tour inside the site you already have.
03 — Key features
A virtual showroom lets customers explore products in 3D from your website. They rotate, open and configure products on any device.
Headset users can enter the same showroom in VR. Phone users can place products in their room with AR.
Real estate teams share a browser link to a virtual walkthrough of a flat or villa. Buyers explore it on a call, with no headset needed.
The same tour runs in VR at the sales gallery. One build serves both overseas buyers and walk-in visitors.
Configurators let customers change colours, materials and options in real time. Prices and specifications can update as they choose.
They suit vehicles, furniture, machinery and consumer products. Configurations can be saved or sent to your sales team.
Mobile networks and phone chips limit what a browser can load. We compress models and textures to keep loading times short.
Scenes load in stages, so users see something within seconds. Detail then streams in as they explore.
WebXR experiences can sit inside the website you already have. Visitors don't leave your site to use them.
Analytics show how many people opened the experience and what they did. That helps you measure its effect on enquiries.
Native apps still win for very large scenes, offline use and long sessions with precise tracking. They also suit tools staff use every day.
We often build both: WebXR for reach, and a native app for the sales gallery or training room.
A QR code on a stand, poster or pack opens a WebXR experience in seconds. Visitors explore a product or join a virtual tour on their own phone.
Campaign experiences can change weekly without any app updates. Analytics show scans, sessions and actions for every placement.
That makes WebXR a low-friction way to add VR and AR to marketing budgets that can't support an app.
04 — Our process
Every project starts with a free scoping call to agree goals, audience, venue, devices and dates. You then receive a written scope with dated milestones.
We gather your files, build a first draft and review it with you, in the headset or on site. Final content, testing and installation follow.
After launch, our crew runs the experience or hands it over with training. An annual maintenance contract can cover support, repairs and updates.
We agree goals, audience, venue, devices and dated milestones, and you sign off the scope.
We gather plans, photos or scans and build a draft for you to review in the headset or on screen.
Final models, content and interactions are added and tested on the target device.
Hardware is wired in, and the experience is rehearsed at the venue or a mock-up.
Our crew runs it or hands it over, followed by a review and a maintenance plan.
05 — Planning your project
Pricing
Cost depends mainly on how much content is custom, the hardware involved and how long the experience runs. On-site crew and travel add to event projects.
Reusing your existing CAD, BIM, footage or brand assets lowers cost. Building from photos or 2D drawings takes more modelling time.
We send an itemised quote after the scoping call. Content, hardware, crew and support are listed separately, so you see what each part costs.
Checklist
06 — Why Culenz
Culenz is an AR, VR and mixed reality company with offices across India and Dubai. We deliver projects in both markets.
One accountable team scopes, builds, installs and supports your WebXR project. You work with the same producer from the first call to the final handover.
07 — FAQs
WebXR suits light to medium scenes and quick access. Choose a native app when you need maximum visual detail, offline use or precise tracking for long sessions. Very large scenes take too long to load over mobile networks.
Browsers on standalone headsets such as Meta Quest support WebXR VR. Many Android browsers support WebXR AR. For other devices, the experience falls back to an interactive 3D view, so every visitor still sees the content.
Yes. Updates go live on the next page load, with no app-store review. That makes WebXR ideal for campaigns, showrooms and property tours that change often, such as weekly offers.
WebXR runs inside the browser's security model, and camera or motion access always needs the user's permission. We host experiences on secure servers and follow your organisation's own web security rules and policies.
Start your journey
Book a free demo today and see what Culenz can build for your enterprise in India or Dubai.