Extended Reality (XR)
Holograms & Experiential
Digital Twins, BIM & AI
Industrial & Vocational Simulators
EHS Safety VR Modules
Defense, Medical & EdTech Labs
Case studies
Solutions
Culenz is a virtual reality game development company building VR games in Unity and Unreal Engine. We make branded games, event games and gamified training for Meta Quest, PC VR, mobile and the browser.
01 — Overview
VR game development is designing and building games that players experience inside a headset. Players look, reach and move with their own body, not a joystick. That makes comfort, frame rate and hand interaction as important as the game idea.
Culenz designs and builds virtual reality games for brands, event organisers, training teams and publishers. We develop in Unity and Unreal Engine.
Our team covers game design, 3D art, programming, sound and testing on real headsets. One producer runs the project from idea to launch.
We build for Meta Quest, PC VR, mobile phones and the browser. The platform is chosen during scoping, based on where people will play.
Working with Culenz
02 — What's included
Games for launches, stalls and campaigns that put your product at the centre of play.
Short, replayable games with leaderboards for expos, malls and experience zones.
Scores, levels and timers turn safety and skills training into practice people repeat.
3D games for Android, iOS and the browser, built from the same Unity project.
03 — Key features
Every game starts with one core mechanic that is fun on its own. We build it in simple shapes first and test it in the headset.
You play the prototype early, before art and levels are added. Polish comes only after the core feels right.
A VR game that makes players sick fails, however good it looks. We hold the headset's full frame rate on every level.
Movement uses teleporting, physical walking or seated play, so the camera never moves without the player. First-time players get short, gentle sessions.
Event games last a few minutes, so queues keep moving. Each round resets by itself for the next player.
Leaderboards and prizes bring players back, and a screen shows the headset view to the crowd. Staff run the game with one button.
Scores, levels and timers turn training into a challenge trainees want to beat. They repeat modules more often, which builds the skill.
Every attempt is recorded, so trainers see who has practised and who needs help. Results export to your learning management system.
Making a game in Unity follows the same steps as any 3D app. Plan the core idea, block out the scene in simple shapes, then add art, sound and rules.
The easy way to make a game is to start small: one level, one mechanic, tested early. Unity's starter templates and Asset Store speed up a first prototype.
To make a game for mobile, build in Unity and export to Android and iOS from one project. Keep 3D models light and test on mid-range phones early.
The same skills carry over to 3D VR, where frame rate matters even more. A 3D game that stutters on a phone will make users sick in a headset.
Unity suits standalone headsets and mobile games, where performance on mobile chips matters most. It also builds for many platforms from one project.
Unreal Engine suits photoreal PC VR games and simulators. We choose the engine during scoping and explain the reasons in writing.
Every build is tested on the devices players will use, not just a development PC. Testers who have never played it try each level.
We fix anything that confuses or tires them before launch. After launch, updates and new levels can be added under a support contract.
04 — Compare
| Option | Players reach it by | Visual detail | Best for |
|---|---|---|---|
| Standalone headset (Meta Quest) | A headset at your venue | Good, limited by a mobile chip | Events, arcades, training rooms |
| PC VR | A headset tethered to a PC | Highest | Flagship stalls, simulators, showrooms |
| Mobile 3D game | App store download | Good on recent phones | Campaigns that need wide reach |
| WebXR (browser) | Opening a link | Moderate | Quick campaigns with no install |
05 — Our process
Every project starts with a free scoping call to agree goals, audience, venue, devices and dates. You then receive a written scope with dated milestones.
We gather your files, build a first draft and review it with you, in the headset or on site. Final content, testing and installation follow.
After launch, our crew runs the experience or hands it over with training. An annual maintenance contract can cover support, repairs and updates.
We agree goals, audience, venue, devices and dated milestones, and you sign off the scope.
We gather plans, photos or scans and build a draft for you to review in the headset or on screen.
Final models, content and interactions are added and tested on the target device.
Hardware is wired in, and the experience is rehearsed at the venue or a mock-up.
Our crew runs it or hands it over, followed by a review and a maintenance plan.
06 — Planning your project
Pricing
Cost depends mainly on how much content is custom, the hardware involved and how long the experience runs. On-site crew and travel add to event projects.
Reusing your existing CAD, BIM, footage or brand assets lowers cost. Building from photos or 2D drawings takes more modelling time.
We send an itemised quote after the scoping call. Content, hardware, crew and support are listed separately, so you see what each part costs.
Checklist
07 — Why Culenz
Culenz is an AR, VR and mixed reality company with offices across India and Dubai. We deliver projects in both markets.
One accountable team scopes, builds, installs and supports your VR game project. You work with the same producer from the first call to the final handover.
08 — FAQs
Cost depends on the number of levels, the amount of custom 3D art and the target devices. A short branded event game costs far less than a multi-level game with online scores. Culenz sends an itemised quote after a free scoping call.
Yes. Most of our VR games run on standalone headsets such as Meta Quest 3, with no PC or cables. We also build PC VR games for maximum detail, and mobile or browser versions so more people can play.
Yes, we add scores, levels, timers and feedback to training scenarios, so trainees practise more often. The game rules follow your procedures, and your experts review every step before release. Results are recorded for each trainee.
Ownership is agreed in the contract before work starts. Clients usually choose a full transfer of source code and assets, or a licence to use the finished game. Ask for the terms you need on the scoping call.
You may also need
A note from our founder
We build a world where the boundary between imagination and reality no longer exists.
Govt. approvedFounder & CEO, Culenz
India & Dubai
We founded Culenz with one clear mission. We wanted every organisation across India and Dubai to step inside its own story.
Flat screens always keep your audience at a distance. Immersive technology puts them right inside the moment.
We do not hedge on what we can build. We have broadcast India's Republic Day Parade in live 360° for the Government of India. We have engineered virtual rides for BMW Motorrad and Audi, alongside landmark showcases across India and Dubai.
It takes just a moment for magic to happen. Our team takes end-to-end ownership from your first demo to final delivery. You name it, we have probably done it.
Live broadcasts for Govt. of India & Doordarshan
BMW Motorrad, Audi and landmark festivals
End-to-end delivery across India and Dubai
Start your journey
Book a free demo today and see what Culenz can build for your enterprise in India or Dubai.
Global reach
Our teams across India and Dubai deliver projects and live 360° broadcasts for audiences around the world.
190+countries served
India headquarters
G1, 155-B, Hans Vihar, RIICO Industrial Area, Mansarovar, Jaipur, Rajasthan 302020Get directions to the India headquartersIndia delivery office
5-4-187/6/5/12, National Highway 65, Karbala Maidan, Ranigunj, Secunderabad, Telangana 500003Get directions to the India delivery officeDubai office
API World Tower - Sheikh Zayed Road, Dubai, United Arab EmiratesGet directions to the Dubai office